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Channel: The Road to Reimagination: The State and High Stakes of Digital Initiatives
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Products and Services

In addition to bringing whole new digitally-enabled products and services to market, the leaders at digital initiatives are far more likely to use their digital connections to customers to seek ways to...

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Business Model

A new business model is a way for a company to bring a whole new product or service to market, and/or often at a different price point. Wal-Mart, for example, brought a new business model to mass...

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Leaders Have Gained Greater Capabilities for Fundamental Change

The digital spending and digital revenue numbers alone don’t sufficiently explain what leaders are doing differently than followers. Yes, leaders are more likely to have digital off erings than...

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Twice the Number of Leaders Have Digital Offerings, and They’re More Lucrative

When we compared leaders and followers on whether their digital initiatives had brought new digitally based products or services to market, we found striking differences. The first was that a vast...

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Size Really Does Matter in the Digital Game

One of the most striking differences between leader and follower companies was that leaders were bigger. While the average revenue of the followers’ parent companies was indeed sizable — $22 billion –...

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What Do Companies With the Most Digital Revenue Do Differently?

As we indicated in the previous sections of this report, many companies are feeling their way through the digital revolution. Only a minority (41%) said they had one digital strategy that guides all...

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Acknowledgements

Tata Consultancy Services (TCS) thanks its numerous subject experts for lending their expertise and time in designing the study and analyzing the datafrom the various digital perspectives. We give...

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Best Practice Interviews

We conducted extensive phone interviews with executives from the following nine organizations: Major business services company Large global financial services firm Multibilliondollar software company...

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The Online Survey

The online survey was fielded and completed by April 2014. In all, 6,599 managers attempted the survey from both business-to-business and business-to-consumer companies. We defined B2C companies as...

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Research Approach

We began designing this study in December 2013, determining the issues we wanted to explore on the topic of digital initiatives in large companies around the world. Since words like ‘digital’,...

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